What would you like to know about marketing, markets or business? Previously, I have written some tips and tricks for markets that were really popular. Five tips for applying for a craft show or market How to prepare for a market Ten things to include in your craft show or market survival kit Tips for […]
Category Archives: Marketing series
So you have been making some handmade items, maybe selling them online? Perhaps thinking of applying for a local market or craft show? Over the next couple of weeks, I will be writing all my tips and tricks and your guide to surviving craft, handmade or flea markets! I’m a veteran of markets – as […]
What is your unique selling proposition (USP)? So I answered the question – what price (which was a bit of the cart before the horse but a common question nonetheless). Next we looked at following our passion and discovering a niche. Then came focusing on your benefits and not your features. Now this next one, […]
What are your benefits … not your features? Ok so now you are following your passion and you have found your niche, right? Next you need to research, test and research some more. Talk to your friends, family or search online. Make sure when you release your product that you have it right. It is […]
Follow your passion and find your niche Second in the marketing series is finding your passion. Last week I wrote about pricing your products. Starting your own business and making money or even a living is going to take some time (blood, sweat and most likely tears!). That’s why you see everywhere, people telling you […]
How to price your handmade products I originally wrote a series of guest posts for The Sewing Sisterhood last year on marketing (my ‘day job’). I thought I would share them with you again here. Probably the most common question I get is, ‘What should I charge for this?’ This is a really interesting question […]